Showcase
Zebra Technologies · NRF NYC
Innovation Showcase at NRF
Selected by Zebra Technologies to showcase innovation at NRF, the world's largest retail event.
Featured In
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Founder · CEO · Speaker · Angel Investor
Martin
Zuker — Technology Founder, CEO, Keynote Speaker & Angel Investor
Building the future of physical experiences through AI, automation and entrepreneurship.
From Argentina to multiple countries across Latin America — helping organizations transform physical operations through technology, artificial intelligence, automation and innovation.
NRF · New York
BUENOS AIRES — LATAMEST. 1987
Clients · Partners · Universities
Zebra TechnologiesGridoAxion EnergyFalabellaNikeUnder ArmourConverseITBAUniversidad de San AndrésZebra TechnologiesGridoAxion EnergyFalabellaNikeUnder ArmourConverseITBAUniversidad de San Andrés
01 — About
About
Martin
An Industrial Engineer turned entrepreneur, Martin has spent the last decade building companies at the intersection of physical and digital — from one of Latin America's first highly automated restaurant concepts to a technology lab deploying AI across retail, energy and consumer industries.
Today he leads I+DIoT Lab, advises founders building deep tech and SaaS companies, invests in early-stage startups, teaches the next generation at top universities, and speaks internationally on AI, innovation and the future of retail.
Industrial Engineer
ITBA
Founder & CEO
I+DIoT Lab
Previously
Foster Nutrition
Also
Investor · Professor · Speaker
02 — Impact
At a
Glance
A decade of building, deploying and scaling technology across Latin America — measured not in slides, but in real-world operations.
12+
Countries
2000+
Retail locations impacted
150+
Stores operating with our technology
Millions of consumer interactions enabled.
Selected Highlights
Recognition &
milestones
A selection of recent awards, panels and television appearances that mark milestones in the journey.
MissionArgentina Tech Ecosystem · USASoftware & Tech Mission
Selected to represent Argentina's technology ecosystem during the Argentina Software + Tech Mission in Atlanta, organized alongside government, industry and international business leaders.
PanelLa Nación · Capítulo 10Negocios del Futuro
Featured panelist at the 10th edition of Negocios del Futuro by La Nación, discussing the next decade of business and technology.
KeynoteCampus Party · LATAM5x Speaker at Campus Party
Five-time speaker at Campus Party across multiple editions and countries, sharing insights on innovation, entrepreneurship and emerging technologies.
AwardHSBC · La NaciónInnovation in Retail Award
Recognized for innovation in retail with Foster Nutrition at the HSBC – La Nación SME Award ceremony.
PanelLa Nación · Smart DataSmart Data — Capítulo 3
Panelist at Smart Data Capítulo 3 by La Nación, on data as a strategic asset for business in a multitasking world.
TVLN+ · Comunidad de NegociosLive on LN+ with José Del Río
Live television interview with José Del Río on innovation, entrepreneurship and the future of physical experiences.
03 — Stage
Speaking &
Keynotes
Keynote Topics
- 01Artificial Intelligence in the Real World
- 02The Future of Retail
- 03Entrepreneurship and Innovation
- 04Building Technology Companies
- 05The Rise of Phydigital Experiences
- 06AI Beyond the Hype
Selected Appearances
Campus PartyNRFInnovation Tech WeekITBA PodcastUniversidad de San AndrésGrupo Petersen i3Kyndryl ChileCorporate Executive EventsUniversity Lectures
04 — Company
Founder of
I+DIoT Lab
A company that transforms physical environments through AI, hardware, software, computer vision, automation and phydigital experiences.
Working with major brands in retail, energy, food service and consumer industries across Latin America — turning ambitious ideas into deployed systems that move the needle in the real world.
Learn More↗05 — Advisory
Advisor to
Founders
& Startups
Martin partners with ambitious founders and leadership teams building category-defining companies.
01Artificial Intelligence
02Retail Technology
03SaaS
04Deep Tech
05Biotech
06Innovation Strategy
07Fundraising
06 — Journey
Entrepreneurial
Journey
- 2008
PhotoSpot
First entrepreneurial tech venture — discovering the founder path.
- 2013
Foster Nutrition
Co-founded one of LATAM's first highly automated restaurant concepts.
- 2017
I+DIoT Lab
Founded the lab — AI, IoT and computer vision for physical environments.
- 2019
Campus Party Speaker
First international keynote stages.
- 2021
International Expansion
Operations and deployments across Latin America.
- 2023
Zebra Strategic Collaboration
Deepened partnership with global retail technology leader.
- 2024
Startup Advisory & Investments
Angel investing and advising deep tech and SaaS founders.
- 2026
NRF NYC & International Events
Speaking at NRF New York and global stages on AI, retail and innovation.
07 — Contact
Let's build something
meaningful together.
Throughout my career, I've had the opportunity to build companies, launch new ventures, work alongside remarkable founders, collaborate with global organizations and contribute to conversations about innovation, technology and entrepreneurship.
I'm always interested in connecting with people who are building ambitious projects, challenging industries and creating meaningful impact.